In their place, the Live Nation-owned firm is readying a fan-to-fan ticket exchange to be launched in the U.K. and Europe.
Ticketmaster is pivoting from secondary ticketing in Europe, announcing on Monday that it will shut down its controversial GET ME IN! and Seatwave sites, and replace them with a face value-or-less fan-to-fan ticket exchange this fall.
Following an investigation earlier this year by U.K. government regulators, both sites -- as well as eBay-owned StubHub -- agreed to make "significant changes" to their platforms in order to improve transparency for buyers. While those changes were meant to restore consumer confidence, they did little to reduce the profiteering and price gouging that continues across the platforms.
"Our number one priority is to get tickets into the hands of fans so that they can go to the events they love," said Andrew Parsons, MD of Ticketmaster UK, in a statement. "We know that fans are tired of seeing tickets being snapped up just to find them being resold for a profit on secondary websites, so we have taken action. Closing down our secondary sites and creating a ticket exchange on Ticketmaster has always been our long-term plan."