Deutsche Grammophon & Apple Music Partner for New Playlist Spanning Classical Label's 120-Year History
Deutsche Grammophon and Apple Music announced the launch of a new classical music audio and visual playlist on Friday (Aug. 10) that will highlight recordings from the iconic label's 120-year history.
"The DG Playlist" will feature a selection of audio and visual recordings the label intends will create a "destination" for classical music fans, including special video performances from Daniil Trifonov and Ildar Abdrazakov. For the launch, artists Trifonov, Rolando Villazón and Peter Gregson have curated Apple Music's three main composer radio stations: Mozart, Bach and Beethoven.
"The curatorial power of the Yellow Label and our vibrant artist community has always been exceptional, in record stores and in the digital space," said Deutsche Grammophon President Dr. Clemens Trautmann in a statement. "In a world where attention spans have become shorter and classical music content more ubiquitous, people must think wisely before spending their limited time and resources. Together with our partner Apple Music, we aim to enable discovery and provide orientation to everything that is essential in classical music. We also embrace the opportunity to present short-form and long-form video productions in a significant way, making the service a cornerstone of DG's global audio-visual strategy."
The Deutsche Grammophon playlist launched on Friday with a media conference at Mozart's birthplace in Salzburg, Austria, where DG artists Trifonov, Villazón, Abdrazakov and Gregson performed and appeared on a panel discussion about music curation in the digital age. They were joined by Michael Bladerer, CEO of the Vienna Philharmonic Orchestra. Trifonov's performance was recorded and will be added to his inaugural Video Essential Playlist.
"I am delighted to have the opportunity to share my work on Apple Music, thanks to my label's new space there allowing artists like myself to share their music with the classical community," stated Trifonov. "I feel privileged to be the first classical artist to present an audio-visual playlist of my performance videos; I have dear memories of conceiving and creating them over the past few years, and I'm excited for them to be available widely on Apple Music."
Other audio-visual highlights include the first full opera Apple Music will offer in the form of a visual album: a critically acclaimed performance of Gounod's Roméo et Juliette from the 2008 Salzburg Festival, starring Villazón and conducted by Yannick Nézet-Séguin. There will also be a Salzburg video playlist, including the Mozart Gala given to mark the composer's 250th-anniversary year, featuring Anna Netrebko, Magdalena Kožená, Thomas Hampson, Daniel Harding and the Vienna Philharmonic.
Apple Music's Jonathan Gruber said in a statement: "Classical music is all about the joy of exploration, and we are thrilled to welcome the amazing artists of Deutsche Grammophon to join our worldwide team of trusted guides."