Deutsche Grammophon and Apple Music announced the launch of a new classical music audio and visual playlist on Friday (Aug. 10) that will highlight recordings from the iconic label's 120-year history.
"The DG Playlist" will feature a selection of audio and visual recordings the label intends will create a "destination" for classical music fans, including special video performances from Daniil Trifonov and Ildar Abdrazakov. For the launch, artists Trifonov, Rolando Villazón and Peter Gregson have curated Apple Music's three main composer radio stations: Mozart, Bach and Beethoven.
"The curatorial power of the Yellow Label and our vibrant artist community has always been exceptional, in record stores and in the digital space," said Deutsche Grammophon President Dr. Clemens Trautmann in a statement. "In a world where attention spans have become shorter and classical music content more ubiquitous, people must think wisely before spending their limited time and resources. Together with our partner Apple Music, we aim to enable discovery and provide orientation to everything that is essential in classical music. We also embrace the opportunity to present short-form and long-form video productions in a significant way, making the service a cornerstone of DG's global audio-visual strategy."