This November's midterm elections are promising to be the most competitive in decades, as Democrats fight to take the House under Donald Trump's presidency. This has musicians looking to get involved at an "unprecedented" level, says HeadCount executive director Andy Bernstein.
"There is an energy that hasn't been there for every midterm election," Bernstein says, noting nearly daily outreach from bands and media partners wanting to make an impact. "I've never seen anything like this."
This year, HeadCount will register voters at over 1,000 live music events including nearly 50 festivals and tours by Beyoncé & JAY-Z, Dead & Co., Panic! At the Disco and the Vans Warped Tour, which has been the 15-year-old nonpartisan nonprofit's most successful outreach effort of the past three years, with 3,577 voters registered over 37 dates. It has also launched a new digital ad campaign called "The Future Is Voting," produced pro bono by Anomaly/ACE Content, that will include short film elements, social engagement with hundreds of entertainers and more.