Spotify has secured a major partnership with Samsung that will make its app the smartphone maker's official music service provider across devices. CEO Daniel Ek said in an online Q&A on Thursday that the Spotify app will be integrated into Samsung phones, allowing the two companies to "create a seamless music listening experience together for the user that would be hard for either of us to build alone."
Ek said he chose to partner with Samsung because Spotify will help make it easier for users to connect all their various devices -- including phones, TVs, tablets, speakers and watches -- to its catalog of 35 million songs. "As you move from room to room, your devices will be aware of your location and prompt you to effortlessly transition your listening between them," he said.
The Spotify app will become just another part of the set-up process across Samsung devices, via Samsung Smart Switch -- and soon Samsung Smart TV users will be able to play Spotify on the SmartThings app. It will also be closely integrated with Samsung's voice assistant, Bixby, so that when a user asks for music, Spotify will handle the playback -- regardless of whether the phone's owner has an account for the streaming service.