Starbucks Joins Pearl Jam in Fundraising Campaign For Unsheltered Families in King County
As Seattle natives Pearl Jam gear up to play their first string of hometown gigs in five years, aptly titled The Home Shows, their first order of business is shining a light on the homelessness crisis plaguing the area in which they grew up -- with a little help from Starbucks. The company is encouraging consumers to donate to the band’s Home Fund, a fundraising campaign that will support various organizations working to provide stable housing for unsheltered families in King County, Washington.
The Starbucks Foundation is pledging to match every dollar donated to the Home Fund through the Starbucks mobile app or on Pearl Jam’s website at a 2:1 ratio, promising up to 500 thousand dollars. This means that, after the completion of this campaign, The Starbucks Foundation will have donated over three million dollars to supporting unsheltered King County families in the past two years.
"Starbucks has been an important partner in the Home Shows project, leading the charge in helping to shelter families. I applaud the steps they have taken in this area and I look forward to seeing what they do next. Seattle’s business community has a huge role to play in addressing our homelessness crisis -- we all do," Pearl Jam guitarist Stone Gossard said in a statement.
In the past, Pearl Jam has also worked with Starbucks to create short films to explore how homelessness is affecting the region and to highlight the individuals and organizations who are working to make a difference.
Further information about Pearl Jam’s association with the cause can be found on The Home Shows section of their website, where they have written: “Most of us grew up here. Over the past 28 years, the City of Seattle’s population has grown by 40%. The region's homelessness population is now the third largest in the country, with over 12,000 people living without shelter on any one night. This is not a number to be proud of.”
The Home Shows will be held at Safeco Field on Aug. 8 and Aug. 10. Pearl Jam will be donating one million dollars to alleviating homelessness as part of this initiative, and are still calling on local businesses, individuals and organizations to help raise this number to ten million.