Musical.ly's new owner decides to nix the name and migrate the app's 100 million monthly active users to TikTok.
Musical.ly, the popular lip-sync video app, announced Wednesday (Aug. 1) that it will be absorbed into sister app TikTok, creating one global video platform. The merger comes after ByteDance, the Chinese media firm who also owns TikTok, acquired Musical.ly for around $1 billion last year.
Debuting a brand new logo and user interface, TikTok incorporates popular elements from both Musical.ly and TikTok, including the use of easy-to-use video capturing and editing tools to create compelling content. It will also have a "For You” feed that uniquely serves a curation of personalized video recommendations based on viewing preferences.
Cool new features also include a “reaction” feature that will allow users to react to friends’ videos directly from the phone, creative tools like interactive gesture filters and green-screen like background effects, the company said in a statement.