Last summer as she sat before the TV press, YouTube programming chief Susanne Daniels explained that some of her favorite jokes in Ryan Hansen Solves Crimes on Television were about how subscription service YouTube Red sounded more like a porn site.
Flash forward a year, Daniels was back before the press to explain why YouTube has changed the name from YouTube Red to YouTube Premium. "We valiantly tried," she said of the three-year-old Red before admitting that the name "wasn't sending the message about our offerings.... It wasn't resonating with viewers."
YouTube announced in May that, as part of the launch of music app YouTube Music, Red would become a bit more expensive and get a new name. "YouTube Premium seems to be working so far for us," Daniels noted.