The pilot program will feature C3 Presents festivals including Austin City Limits and Lollapalooza.
Festival editorial and membership platform Everfest is launching a rewards program for festival-goers. The platform will allow fans to earn points on their purchases across festivals similar to the way Fandango provides special offers for movie tickets.
Everfest has teamed up with premier festival promoter C3 Presents to pilot the program with five partner events such as Austin City Limits Music Festival and Lollapalooza. The platform intends to have hundreds of major independent music festivals on board by the 2019 season.
“Everfest Ticket Rewards finally gives festival fans the purchase and rewards experience they’re accustomed to in so many other industries,” said Jay Manickam, founder and CEO of Everfest in a release. "One place to buy all of your tickets. It’s a concept that goes beyond festivals to the entire experience economy."