But before going public, the company needs to break its silence on those June hacking attack.
Just months after a devastating cyber attack crippled one of the company's largest subsidiaries, Eventbrite appears to be laying the groundwork for an IPO, the Wall Street Journal is reporting. The deal is reportedly being led by Goldman Sachs and JPMorgan Chase & Co.
The 12-year-old tech company founded by spouses Julia and Kevin Hartz has become one of the most powerful ticketing companies in the world through steady growth and a string of acquisitions including Ticketfly in 2017 for $200 million from Pandora, transforming Eventbrite overnight into a powerhouse in the independent music space with iconic clients like the 9:30 Club in Washington, D.C., New York's Bowery Ballroom, Nashville's Mercy Lounge and big festivals like Okeechobee Music & Arts Festival in Florida, Life is Beautiful in Las Vegas and Beale Street Music Festival in Memphis.
But the acquisition has also led to one of the darkest moments for the company, the May 30 hack attack that exploited a vulnerability in Ticketfly's network of WordPress-powered sites that took the ticketer offline for days, leaving hundreds of venues, festivals and promoters without the ability to sell or list tickets during the busy summer period. The outage left many wondering if Eventbrite and Ticketfly, which power many client venue's websites, ad-buying platforms, venue software and email marketing, had become too big to fail. For weeks, clients had to rely on hastily created websites and Ticketfly-powered apps that didn't work correctly. Ultimately 27 million users had their data compromised and company officials have been unclear about what client data, if any, has been illegally authorized.