Record Bird, App for Tracking Artists, Shuts Down and Becomes Sendmate
Record Bird -- the app that scanned music libraries and kept fans up-to-date with new releases by their favorite artists -- will be shutting down on Monday (July 23) and evolving into a new service called Sendmate, according to a press release available on the company’s website. This new service will be integrated into Facebook Messenger, and will allow bands to send their fans exclusive information directly on the Messenger app rather than on a separate application.
“Over time, we witnessed that it became more and more expensive for us, but also for artists to get fans to download an app. Yet scale was the only way to create a sustainable and economically profitable model,” explains the release on the Record Bird/Sendmate website. “After months of being at war with reality, we had an epiphany: Instead of getting fans to download an app, it would be much more effective to support artists in reaching their fans via a channel they already use: messaging apps.”
The website also boasts a list of artists that have already transitioned into using Sendmate in the last few weeks, including alt-J, Imogen Heap and William Fitzsimmons. According to a report by Music Ally, when Imogen Heap used Sendmate to notify fans about an upcoming tour in June, 95.1 percent of fans opened the message and 55.8 percent clicked through. These statistics align with the average percentages listed on Sendmate’s website, which are 95.7 percent and 21.5 percent, respectively.
In order to subscribe to a certain artist’s news on Sendmate, fans can send a message containing the hashtag “#ReachMeWithSendmate” to the artist on Facebook.