Other artists backing the promotion include award-winning classical pianist and composer Alexis Ffrench, electronic music pioneers Orbital and Public Service Broadcasting's J. Willgoose, Esq, who applauded the event for "highlighting the strength of the album even in and amongst today's more episodic, fractured media landscape."
"Streaming may be broadening our ability to access and discover music, but the concept of the album as a body of work that expresses a narrative or an artist's creative vision at a given moment, remains as relevant and inspiring as ever," said Geoff Taylor, chief executive of British labels trade body BPI, joint organizers of National Album Day alongside the Entertainment Retailers Association (ERA).
The U.K.-wide event also has the support of British music bodies AIM (Association of Independent Music), FAC (Featured Artist Coalition), MMF (Music Managers Forum), MPG (Music Producers Guild), Official Charts Company, collection society PPL, United Talent Agency and industry umbrella body UK Music. The BBC has additionally signed on as National Album Day's official broadcast partner, providing coverage across radio, online and TV.
"The role of the album has evolved over 70 years -- through vinyl and beautiful artwork to current streaming consumption -- yet the story behind a great album remains an important part of British culture," said BBC Music's James Stirling, vowing to celebrate the format "in all its glory."
His words were echoed by Iain McNay, chairman of British indie label Cherry Red Records, who helped shape National Album Day. He called it a "great reminder of the creative thought and brilliance that goes into the making of an album."
The announcement of a nationwide celebration of the LP format comes at a time when albums sales are on the rise in the U.K. In 2017, 135 million albums, or their equivalent, were either purchased on CD and vinyl, downloaded or streamed -- a rise of 9.5 percent on the previous year, largely driven by a surge in streaming (68 billion streams in 2017, accounting for over half of all U.K. music consumption), according to Official Charts Company data.
Although still a niche format, over 4 million album sales were on vinyl -- the highest level since the start of the 1990's -- while over 40 million CD albums were sold last year, down 12 percent on 2016, but still representing nearly a third of all music purchases in the U.K.
According to BPI estimates, around 5 billion albums have been sold in the U.K. since the first ever 12", 33 1/3 rpm vinyl LP (Mendelssohn Violin Concerto in E Minor, on Columbia Masterworks) was released in June 1948.