Viacom Shutting Down Music Video Channel in Germany
Viacom is closing down the German TV music channel Viva after 25 years.
Starting January 2019, Comedy Central will expand to 24 hour programming on the channel. Comedy Central -- which is also owned by Viacom -- in Germany currently broadcasts 12 hours per day from 2 p.m. to 2 a.m., while Viva broadcasts the rest of the time.
For decades, Viva has been a springboard for German entertainers such as Stefan Raab, Heike Makatsch, Oliver Pocher, Sarah Kuttner, Minh-Khai, Tobias Schlegel and many more with broadcasts in Austria and Switzerland as well.
Viacom's decision to shutter Viva comes as a disappointment to many in the German music business, with many expecting a "fan day" in 2019 for German music on MTV.
As well, Viacom announced a new MTV Unplugged program with German stars such as Samy Deluxe, Udo Lindenberg and others.
Starting Oct. 1, Viva's programming will already be reduced: At 2 p.m. the channel will switch over to Comedy Central, being three hours earlier than before. It is not clear what will happen to the chart-show “Viva Top 100” that currently airs each Friday at 2 p.m.