The industry giant has acquired a majority stake in the concert and festival promoter to expand their offerings in the Southeastern United States.
Live Nation announced today that it has acquired a majority stake in premier promoter Red Mountain Entertainment that handles concerts, festivals, and venues in the Southeast market.
"From day one, our goal at Red Mountain has always been to bring fans' favorite artists to town. As we took on bigger venues, talent, and events across the Southeast, we always stayed true to that mission, which is why we were excited about the opportunity to work with Live Nation," said Gary Weinberger, President, Red Mountain Entertainment in a release. "As part of Live Nation, with my partners Jay Wilson, John Ruffino and our team, we look forward to bringing countless more shows and festivals to fans across the Southeast."
Red Mountain will continue to oversee all operations for its diverse suite of events and projects, which range from concert promotions, to festival promotion and production, as well as venue consulting. The core concert promotions business handles show bookings in venues ranging from amphitheaters and arenas to clubs and theaters, including exclusive venues The Wharf Amphitheater, Tuscaloosa Amphitheater, Brandon Amphitheater, and Iron City.