Manager-producer Scooter Braun and veteran unscripted exec J.D. Roth are teaming up for a new reality shingle, GoodStory Entertainment.
The studio will focus on unscripted programming, live events and documentary features. Backed by Braun’s Ithaca fund, the project will also eye strategic acquisitions in the unscripted space to bolster output. “J.D. is a winner and the perfect partner to build with in the unscripted space, his track record is undeniable,” said Braun. “We look forward to making great content and investing in other talented production companies that share our values.”
Roth who co-founded unscripted studio 3 Ball Entertainment, launched such franchises as The Biggest Loser, Beauty and the Geek, Extreme Weight Loss and Bar Rescue. Roth stepped down as 3 Ball CEO in 2015.