Midem Announces New Music Awards for 2019: Exclusive

Courtesy of Midem Music Awards
         

The global music honors will be driven by data and held during next year's conference in Cannes, France.

Midem will host its own data driven Midem Music Awards beginning in 2019, conference organizers announced on Thursday (June 7). The event will take place during next year's Midem in Cannes, France, from June 4-7.

The Midem Music Awards will be completely data driven, with information provided by upstart global music data platform Soundcharts, which won the Midemlabs award in 2017. 

Soundcharts will collect and qualify data from established and relevant digital platforms in the areas of audio and video streaming, social media, audio identification platforms and live music activities. An independent adjudicator will verify all data. 

The ceremony itself, produced by award winning production house Whizz Kid, will also depart from traditional award show formats to provide an unprecedented experience for music fans across the globe, direct from the Midem Beach in Cannes to audiences around the world.

News of the upcoming award show was announced Thursday with a celebration at the Midem Beach, where talent manager Scooter Braun was presented with the inaugural Midem Hall of Fame Award. The event was hosted by musicians Imogen Heap and Jonas Blue and included performances by Imogen Heap and African artist Davido.

"This is amazing," Midem CEO Alexandre Deniot told Billboard, while Imogen Heap called the awards a "beacon" for music makers. 

"I've only been in the hall of fame once; in the Pac-Man Hall of fame," said Braun accepting his award. He then spoke about meeting many young artists during Midem week. His advice: "The lines of success and the lines of failure live right next to each other." Braun recounted his beginnings, when he had barely enough money to live out to the year and a slew of artists, including a young Justin Bieber, depending on him. "My dad called me and I broke down and said I'm going to be a failure and my dad said, 'See it through.'" A week later, Asher Roth's "I Love College" got going and became a major hit. Braun said, "The moment I thought was going to to be a failure was the moment I found success."

While the Billboard Music Awards, launched in 1990, are also data-based, the Midem Music Awards promises to be the first global data-driven music award show, recognizing consumption in different territories around the world. 

"Today, artists have the opportunity to release their music instantly to a wider audience than ever before, and music fans across the globe can experience music from a more diverse set of artists giving opportunities for new success stories to emerge from anywhere," said Deniot in a statement. "With this new awards platform, we aim to recognise the exciting challenges of being a successful artist in the streaming era, and we are delighted to host this unique new event in the industry calendar."

The announcement of the new award show comes at a time when The Recording Academy -- the producer of the Grammy Awards -- is in turmoil. Longtime academy chairman and CEO Neil Portnow announced last month he would step down from the post next summer, following a series of embarrassments ranging from the male-dominated Grammy telecast in January to the most recent controversy surrounding the academy's MusiCares fundraiser.