Brooklyn Sports & Entertainment Rebrands to BSE Global

Tom Sibley
BSE Global’s new offices in Industry City, Brooklyn.

The company's name change comes as it moves into news offices under the Brooklyn Nets' practice facility.

Brooklyn Sports & Entertainment will now be known as BSE Global, reflecting the company's expansion beyond Brooklyn and its international ownership group.

The rebrand coincides with the company's move to a new global headquarters in Industry City, Brooklyn, one floor beneath the Brooklyn Nets' HSS Training Center, uniting the organization’s business and basketball teams under one roof. Located one subway stop from Barclays Center, the 70,000-sqaure-foot space on the seventh floor of a historic waterfront warehouse was built more than a century ago. The office complex was redesigned by TPG Architecture with interior furniture from West Elm, complete with polished concrete floors and exposed ceilings with a look that "embraces Brooklyn’s rich history and promotes a collaborative and comfortable work environment," according to a statement from the company.

“We are beginning a new chapter of our incredible journey as BSE Global,” said CEO Brett Yormark. “The refreshed identity encompasses both the international nature of our business and our future aspirations, while the new office space in Industry City is an investment in our workforce and company culture. It’s an exciting time for the organization.”

The new offices utilize a one-to-one workspace ratio, allowing employees to work from their desks or in common areas with panoramic views of the New York Harbor. The main lobby includes a full-service complimentary coffee bar and 63-foot-by-9-foot living green wall, as well as a town hall space with an open layout of conference rooms with operable partitions and bleacher seating for large events.

The offices also include a game room with classic arcade titles and the latest gaming consoles, as well as an ideation room to fuel creativity, complete with relaxed lounge furniture and a library of inspiring books and periodicals. Original artwork from TES One, Adam Fujita and Baron Von Fancy is featured on the walls. 

Along with The Nets, BSE also develops and manages the New York Islanders professional hockey team and the Long Island Nets NBA G League affiliate. It also oversees programming, marketing, sales and operations for the 19,000-capacity Barclays Center, 15,000-cap NYCB Live home of the Nassau Veterans Memorial Coliseum; 3,500-cap LIU Brooklyn Paramount Theatre; and 1,500-cap Webster Hall.

BSE's global background comes from its owners, who include Russian billionaire Mikhail Prokhorov and Joe Tsai of Alibaba. Last month, the company’s advisory board launched a London chapter with Louis Bloom at Island Records U.K., Tom Corbett with Barclays bank, James Sandom of Red Light Management, James Worrall from Leaders in Sport and First Access Entertainment CEO Sarah Stennett. The advisory board is co-chaired by Yormark and Mumford & Sons’ Ben Lovett.