South African DJ and producer Black Coffee took the stage at Midem in Cannes as the final panelist during Tuesday’s Midem African Forum. Coffee, who is also this year’s Midem Artist Accelerator Artist Ambassador, spoke about his company, GongBox, and about the challenges and opportunities of making music in Africa. Here are some key thoughts from the keynote, moderated by Stem CEO Milana Rabkin Lewis.
On the “African Dream”:
“We don’t need handouts but […] for us it’s still easier to ask for money than to see that we have money already. Africa is ready to create a new Africa, where we create solutions that are by us and for us.” ”
On why he created his new service Gongbox, which aggregates, creates and produces content in a single platform, including streaming video and music:
“For the longest time we’ve been plugging in to everything the world has been bringing to us. I wanted to create a platform for myself where I know I own 100% of the music […] Growing up with my business, I saw a need for a platform like Gongbox.”