AEG & Cyndi Lauper's True Colors Team Up to Battle LGBTQ Youth Homelessness

Cyndi Lauper
Christopher Polk/Getty Images for NARAS

Cyndi Lauper attends the 60th Annual Grammy Awards at Madison Square Garden on Jan. 28, 2018 in New York City.  

The partnership arrives at the beginning of LGBTQ Pride month.

AEG has partnered with Cyndi Lauper's True Colors Fund to help put an end to LGBTQ youth homelessness. Through a broad continuum of training and education, youth collaboration, and advocacy programs, the True Colors Fund is creating a world where all young people can be their true selves. The partnership, announced today, is part of AEG's continued efforts to have a positive impact in the communities it works in.

"We are proud to form this exciting partnership with Cyndi Lauper’s True Colors Fund while we celebrate Pride Month,” said Kevin McDowell, Chief Administrative Officer, AEG in a release. “For more than 20 years, AEG has worked hard to build an inclusive culture that reflects the diversity of our fans, employees and communities where we operate, because we firmly believe in equality for all regardless of someone’s sexual orientation and gender identity."

The partnership, announced to coincide with the beginning of LGBT Pride month, has four key initiatives. AEG will work with the True Colors Fund to develop, produce and distribute a national PSA ad campaign focused on raising awareness of the issue of LGBTQ youth homelessness and will distribute the PSA in its arenas throughout the United States including StaplesCenter and on AXS TV, as well as post the PSA on its social media channels, driving awareness for the initiative.

AEG will also become a sponsor of True Colors Fund’s True Fellowship program by supporting its True Production Fellowship, which offers a young person the opportunity to co-coordinate an event dedicated to the issues surrounding LGBTQ youth homelessness. This True Fellow gains valuable experience in large-scale event production and peer collaboration.

Lastly, on June 5, AEG will host a discussion with Gregory Lewis, the Executive Director and CEO of True Colors Fund, at the Grammy Museum at LA Live for its U.S. employee workforce that focuses on the work that True Colors Fund is doing to prevent and end homelessness among LGBTQ youth.

"I am honored to join AEG today to announce our partnership in the effort to prevent and end LGBTQ youth homelessness in America," said Lewis in a release. "AEG's growing commitment to the True Colors Fund will make a vital difference in our effort to ensure that no young person experiences homelessness again because of their sexual orientation or gender identity. We are committed to creating a world where all young people can be their true selves and are truly grateful to have AEG join us in making that vision a reality."

According to research conducted by Chapin Hall at the University of Chicago, LGBTQ young people are 120% more likely to experience homelessness than non-LGBTQ youth. Additionally, it is estimated that approximately 7% of youth in the United States are LGBTQ, while up to 40% of youth experiencing homelessness are LGBTQ.

"By working together with the True Colors Fund, we will not only continue to raise our voice in standing up for equality, but we will also give a voice to LGBTQ youth experiencing homelessness that need our support,” said McDowell.


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