Primary Wave Acquires David Rose Catalog, Including 'The Stripper' & 'Little House On the Prairie' Theme

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David Rose photographed on June 18, 1952.

Primary Wave Music Publishing has acquired the David Rose music publishing catalog, which includes one of the most recognizable instrumentals of the 20th Century, "The Stripper." Terms of the deal weren’t disclosed.

The catalog also includes other well known instrumentals, including "The Christmas Tree," "Gay Spirits," and "Holiday For Strings," as well as the music for such iconic TV shows as "Bonanza," "Little House On The Prairie," and "Highway To Heaven," all starring Michael Landon. In all, hundreds of songs and pieces of music were included in the deal, many from Rose's long career of writing and performing music for television.

"We are thrilled to add David Rose to our family of artists," Primary Wave Music Publishing founder and CEO Larry Mestel said in a statement. "His legendary compositions and television theme songs are loved by so many people and we look forward to furthering the legacy of this incredible composer and songwriter."

According to the announcement, the acquisition of music rights includes publishing and master royalties. According to sources, the deal was shopped by Lisa Alter of Alter, Kendrick & Baron, which represented the Rose family. Not only did Primary Wave acquired the music publishing ownership and writer’s share but the deal also included master recording re-records of Rose’s music created by the David Rose Publishing Co. for synchronization uses as a way to present music licensees with one-stop shopping, sources say.

"We wanted to find a home for the catalog with an independent company and one that valued a classic pop and TV catalog," David Rose Publishing Co. president and David Rose daughter Angela Rose White said in a statement. "We can’t think of a better company for such evergreens as 'The Stripper’ and 'Holiday for Strings' than Primary Wave."

While "The Stripper" melody is often associated with burlesque, it also was employed very successfully in a legendary synchronization use for Noxzema shaving cream commercial back in the 1960’s.