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Musicians on Call Honors Gavin DeGraw and iHeartRadio's Alissa Pollack
Musicians on Call (MOC) presented Alissa Pollack -- evp, global music marketing at iHeartRadio -- and recording artist Gavin DeGraw with the Leadership in Music and Music Heals awards, respectively, on Wednesday (May 30) at a VIP reception for their long-time support of the nonprofit organization. The event, called “A Night To Celebrate The Healing Power of Music,” also raised more than $140,000 for the organization’s programs.
In 2014, Pollack established and funded the Jason Pollack Bedside Performance Program -- an initiative that connects patients, families and caregivers with their favorite musicians at City of Hope in L.A. Since its creation, the program has facilitated over 8,500 performances.
Pollack helped bring the Bedside Performance Program to the Pediatric Units at the Brooklyn Hospital Center in 2017. That same year, she also sponsored all of the organization’s Project Playback sessions, which give patients the opportunity to write and record their own music. She announced on Wednesday that she will be expanding the program to include her hometown of Staten Island later this year.
“Music has always played an important role in my life, both personally and professionally. Some of the fondest memories I have with my father were centered around music, and I knew when he passed that I wanted to honor his memory in a way that was special to both of us. I am so thankful for the opportunity to continue his legacy through the Jason Pollack Bedside Performance Program and to be part of Musicians On Call’s mission to help heal through the power of music,” said Alissa Pollack. “This organization holds a special place in my heart and to be recognized in this way, alongside my favorite musician and friend Gavin DeGraw, is something I will always treasure.”
Gavin DeGraw was another key player in launching the Jason Pollack program, and has performed for hundreds of people at hospitals across New York, Nashville and L.A. A decade-long supporter of Musicians on Call, DeGraw has also helped start programs in Denver and Brooklyn.
“Time is our most precious commodity, but we all find ways to make time for the things that are important to us. Alissa and Gavin are two of the busiest people I know, but they always have time to help bring the healing power of music to patients through Musicians On Call, which is so inspiring. They are two of our most devoted champions and have both brought immeasurable joy to thousands of patients in healthcare facilities across the country,” said Musicians On Call president, Pete Griffin. “We are humbled and grateful for their generosity and belief in our mission and it was our honor to celebrate them through this special event.”