Neon Desert Music Festival and other Texas events will join the Live Nation family of brands.
Live Nation has acquired a controlling interest in Austin, Texas promoter ScoreMore Shows, bringing the fast-growing festival producer with events like El Paso's Neon Desert Music Festival and J. Cole’s new Dreamville Music Festival into the Live Nation family of festival brands
Sascha Stone Guttfreund and Claire Bogle founded ScoreMore in 2010, booking club shows for J. Cole, Kendrick Lamar and Chance the Rapper. ScoreMore now promotes hundreds of concerts a year and oversees a number of festivals including JMBLYA, which brought Young Thug, Migo and J. Cole to Dallas, Austin and Houston earlier this year, as well as San Antonio's Mala Luna Music Festival. ScoreMore also books Neon Desert Music Festival which just brought Farruko, At The Drive In, Bomba Estereo and Gucci Mane to El Paso and is launching J. Cole’s music festival Sept. 15 with Dreamville Records.