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S-Curve Records Signs Eurovision Winner Netta's Pop Anthem 'Toy'

Netta
Guy Prives/Getty Images

Netta Barzilai performs at Rabin Square in Tel Aviv, Israel. 

S-Curve Records/BMG announced Tuesday (May 24) that they have signed Israeli pop maverick NETTA’s viral hit, “Toy,” following the 25-year-old's victory on the Eurovision Song Contest 2018. 

The track’s celebration of female empowerment, in combination with its irresistible grove, hypnotic hook and seismic vocals, elevated the single to Spotify’s Viral 50 chart around the globe -- claiming the top spot in the U.S., UK, Australia and more. The “Toy” music video has also generated 53 million-plus YouTube views to date.

Watch the music video for “Toy” below.

 

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