The major label-owned video platform said it is "exploring ways to work with additional platforms [outside YouTube] to further expand access to Vevo's content"
Vevo announced on Thursday it will "phase out elements" of its owned and operated platforms -- meaning its mobile apps and consumer website -- and shift the company's focus toward growing current and future partnerships.
A spokesperson told Billboard the Vevo website and apps for iOS and Android will be phased out over the coming weeks, with users being sent reminders to transfer their playlists next week. The company's corporate website stays, however.
"Going forward, Vevo will remain focused on engaging the biggest audiences and pursuing growth opportunities," according to a blog post on the news. "Our catalog of premium music videos and original content will continue to reach a growing audience on YouTube and we are exploring ways to work with additional platforms to further expand access to Vevo's content."