Spotify Launches New Video Series Teaching Artists How to Better Use Platform, Navigate Music Business

Rick Ross
Courtesy of Spotify 

Rick Ross

'The Game Plan' launches with 10 episodes ranging from teaching viewers how to get their music on Spotify to how and when they should start assembling a team.

Spotify launched a new video series called The Game Plan on Wednesday (May 23) geared towards teaching artists and their teams how too better use the streaming service and advance their careers in the music industry.  

The series features Spotify employees, including global head of creator services Troy Carter and former global head of artist and label marketing (and current Universal Music Group executive vice president, creative) Dave Rocco, and artists such as Rick Ross, Little Dragon and Mike Posner, offering advice in quirky, easily digestible episodes. The first 10 installments were released on Wednesday with topics including "What Is Spotify for Artists?," "Building Your Artist Profile, "How to Read Your Data," "Engaging Your Audience," "Promoting Your Work," "Building Your Team" and more. 

"You can consider them the 101 basics that artists and their teams will need in order to navigate Spotify, get the most out of Spotify and succeed in the music industry in 2018," says Spotify's global head of creator marketing Dominik Sanya, teasing future episodes based on community and artist feedback. 

Sanya says that as streaming -- and Spotify specifically -- is changing the music industry, more people are looking to create careers making music and Spotify feels a responsibility to support that community with resources to succeed. The initial episodes of The Game Plan were mostly based off frequently asked questions, he explained, "whether it is in meetings or through customer support and public forums, so we figured why not actually make that available and not just from us but do it together with artists and develop it hand-in-hand with artists?"

He added, "We're trying to be as transparent as possible in any aspect of what we're doing around Spotify for Artists, and offer easy access to information for all artists."

The videos are the latest step in Spotify's editorial initiative for its Spotify for Artists program, which offers a data insights dashboard but also blog posts aimed at building community by telling creators' stories on the blog and providing best practices resources to its users. The Game Plan will be available on platform, as well as on the Spotify for Artists YouTube page. 

"The more information that's out there for artists and their teams to act on, the better we think they will do, the more music there's going to be out there and the less friction there is in the ecosystem," says Sanya. "I think it is just honestly a matter of making it easy for all of our partners to navigate this music industry that we're actually helping reshape together with them."

Watch the The Game Plan series intro and first episode below, and check out the rest here


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