"We’re taking the guesswork out of the age-old question, 'What do I want to listen to?'" says CPO Chris Phillips.
Pandora's new personalized playlist feature is now available to all ad-free premium subscribers, the company announced on Wednesday (May 23). This follows through on a promise made in March that the streaming service would extend the feature to all premium users after initially testing it out with a small pool of listeners.
Each week, personalized playlists -- with themes such as ‘focus’ or ‘energy’ -- are automatically created with the help of Pandora’s Music Genome, in-house curation team and machine learning models. The playlists are specific to each listener, honing in on a person’s mood, activity or favorite genre.
"We’re taking the guesswork out of the age-old question, 'What do I want to listen to?' by catering to your genre-bending music personalities and giving you access to the best soundtrack tuned to the moment you’re in," Pandora CPO Chris Phillips explained in a blog post. "If you regularly avoid distractions at work with soothing instrumental music, we’ll serve you 'Focus Soundtrack.' If you find yourself rocking out to lively high-tempo music at the gym, you’ll likely get a 'Your Energy Soundtrack.'"