YouTube today (May 10) announced changes to its charts, expanding them to 44 territories -- including the U.K., Japan, Germany and Brazil -- and adding a new Trending Chart, which will update several times throughout each day to reflect new releases gaining the most traction on its platform. As part of the update, the company is also revamping its charts for Top Songs, Top Artists and Top Music Videos.
"The Trending Chart just [speaks] to that role that YouTube plays, both for users and within the industry, as a source of discovery of new artists and new content," Stephen Bryan, YouTube's head of label relations, told Billboard in an interview this week. "The Trending Chart will essentially preference new music and will be updated multiple times a day to provide a near-real-time view of what is truly the hottest, has the highest trajectory, on the platform."
In the past, YouTube has maintained a global chart of top videos on its platform, and had previously introduced a chart specific to the United States. These new chart updates have been in development for some time, Bryan explained, and will be playable as playlists on YouTube's platform.