As part of Spotify's new hate content and hateful conduct policy, which officially went into effect today (May 10), the company announced that they would no longer be promoting R. Kelly's songs on its editorial or algorithmic playlists on its service, though his music will still be available to stream on the platform. But he's not the only one who will be affected by the new policy.
As of yesterday (May 9), XXXTentacion's "SAD!" held a prime spot on Spotify's flagship RapCaviar playlist -- which has 9.5 million followers -- at No. 8. Today, "SAD!" is no longer on RapCaviar, Billboard found. A source close to Spotify confirmed that the song had been removed under the new guidelines.
In a statement earlier today announcing the new policy and addressing the decision to remove R. Kelly's music from the service's playlists, Spotify stressed that his music will remain on the platform, but that it will no longer actively promote it. "We don’t censor content because of an artist’s or creator’s behavior, but we want our editorial decisions -- what we choose to program -- to reflect our values," the company said. "When an artist or creator does something that is especially harmful or hateful, it may affect the ways we work with or support that artist or creator."