The search giant aims to make its assistant so useful that people can't live without it -- or the search results that drive its advertising business. But it also wants to play up the social benefits of AI, and plans to showcase how it's being used to improve health care, preserve the environment and make scientific discoveries.
CEO Sundar Pichai probably won't emphasize privacy or data security concerns, which have put companies like Facebook, Twitter and Google in the crosshairs of regulators. But Google could also give parents new tools to manage how children access video and other material on different devices.
The company is also expected to unveil a new app for news that combines elements of its Google Play Newsstand app and YouTube.
It's too early in the year for Google to showcase any new hardware, which it tends to do ahead of the Christmas shopping season. Last week, however, it said its partner Lenovo will sell a $400 stand-alone virtual reality headset that doesn't require inserting a smartphone. (Facebook last week announced a competing $199 device called the Oculus Go.)
Google also last week updated actions that its assistant can perform on smartwatches powered by its Wear OS software. For instance, it can tell you about your day if you're wearing headphones instead of making you read your calendar.