Nina L. Diaz Promoted to President, Programming & Development For MTV, VH1, Logo Group
Viacom has promoted Nina L. Diaz to president, programming and development for MTV, VH1 and Logo Group, it was announced Thursday (April 26). Since November 2016, Diaz has held the position of executive vice president, programming and development, unscripted for MTV and VH1. She will report directly to Chris McCarthy, president of MTV, VH1 and Logo Group.
"Under Nina's creative leadership, both MTV and VH1 have experienced phenomenal growth while attracting the youngest, most coveted audience in entertainment," said McCarthy in a statement. "Nina is an incredible leader and creative partner whom I have no doubt will continue to drive our brands to great heights and more success."
Added Diaz: "I am incredibly excited about the opportunity to lead content creation at these powerhouse brands. Launching bold new programming that delights audiences and celebrates diversity is my passion and it's a privilege to partner with a true maverick like Chris."
Diaz started her career at MTV, where she developed and launched My Super Sweet 16, Cribs and is credited with conceiving the idea for The Osbourne's. As a head of unscripted for VH1, she oversaw 10 consecutive quarters of growth and held 11 of the top 20 unscripted series for P18-34, including Love and Hip Hop, Black Ink Crew, Martha and Snoop's Potluck Dinner Party and more. Once she returned to MTV, she presided over total programming overhaul that helped deliver the network to three quarters of growth, helping launch new programs such as Floribama Shore and Siesta Key.