The concert promoter and influential festivals are joining forces with Lonely Whale to promote "For A Strawless Ocean."
The world's largest concert promoter and the world's most influential festival have each teamed up with ocean protection group Lonely Whale to ban plastic straws, which result in thousands of tons of seawater pollution each year.
Live Nation now is an official Global Stakeholder of Lonely Whale's "For A Strawless Ocean" campaign and has committed to removing all single-use plastic straws in favor of a marine-friendly paper alternative at the company's 45 owned and operated amphitheaters across the U.S. Meanwhile, Goldenvoice -- organizers of this weekend's Coachella festival and next weekend's Stagecoach festival -- have also phased out plastic straws from their events and will be the first festivals in North America to go 100 percent straw-free.
“Plastic pollution is a huge problem around the world, and it’s exciting to pioneer change by phasing out the use of single-use plastics from our festivals,” says Mapi Moran, director of festival marketing for Goldenvoice. “Our new straw policy is estimated to eliminate about 300,000 plastic straws from Coachella and Stagecoach. We look forward to announcing similar initiatives later that go beyond just plastic straws.”