The indies join major labels Warner Music Group and Universal Music Group in a recent string of deals expanding the social network's music strategy.
Following deals with major labels Warner Music Group and Universal Music Group, Facebook has turned its attention to the indies and on Friday (April 20) announced new deals with Merlin, Beggars Group, [PIAS] & Ingrooves that will make their catalogs available users on the social media network. Under the agreement, users of Facebook, Instagram, Messenger and Oculus will be able to upload and share videos containing the companies' licensed music.
"We are excited to partner with the thousands of global labels represented by Merlin, Beggars, [PIAS] and Ingrooves," said Facebook independent label business development lead Jeremy Sirota in a statement. "We value their history and artists, and we're thrilled that they're supportive of Facebook's vision of what music can bring to people on our platforms. This is just the beginning -- we look forward to continuing to expand opportunities for the independent community to empower their voices.”
The new deals follow a recent string of similar licensing agreements in Facebook's expanding music strategy to establish itself as a valuable ecosystem for music rights holders. Other recent agreements have included Sony/ATV Music Publishing, Kobalt Music Publishing, Global Music Rights, HFA/Rumblefish and the pan-European rights hub ICE.