Music Discovery Website PureVolume Shutting Down
The service will officially end on April 30.
After about 15 years, the music discovery website PureVolume is shutting down, according to a notice on its homepage. The site is "sunsetting" now and will shutter for good on April 30.
"We reget [sic] to inform you that PureVolume.com is shutting down," reads the notice. "If you were storing music here, you will have until April 30th, 2018 to download it. Thanks for all your support."
PureVolume launched in 2003 by Brett Woitunski, Mitchell Pavao and Nathan Hudson as a social music site intended to help fans discover new bands. As it grew in popularity, it became a popular A&R tool for labels seeking new rock acts.
The platform allowed artists to create their own profiles containing basic info, music for streaming, news updates, photos, upcoming concerts and more. Fans could also create profiles to interact with those artists and share music they like. An editorial component would highlight artists on the platform.
PureVolume also had a presence at music events around the U.S., including South by Southwest and New York City's now-defunct CMJ Music Marathon. The site had sponsored The Vans Warped Tour, Rockstar Energy Drink's Taste of Chaos and the Take Action Tour and partnered with companies such as Vans, M-Audio, Gibson, Hot Topic, Levis, Ernie Ball and more.
In 2010, PureVolume was acquired by SpinMedia. Then, in 2016, it was sold to Hive Media as part of a deal that also included Idolator and Buzznet.
The website's editorial and social media accounts were last active in June 2017.
Billboard reached out to Hive Media for comment but did not hear back at time of publishing.