Apple Music Promotes New Head of Global Operations, Reaches 40M Subscribers

Apple Music
Emma McIntyre/Getty Images for Apple

A general view of atmosphere as seen at Apple Music Launch Party Carpool Karaoke: The Series with James Corden on Aug. 7, 2017 in West Hollywood, Calif.

Oliver Schusser will now lead international efforts as the new head of Apple Music & international content.

Apple Music has promoted Oliver Schusser to lead its global operations under the new role as head of Apple Music & international content, Billboard has confirmed. As well, Apple Music has hit a new user benchmark, surpassing 40 million paying subscribers. 

In the new role, Schusser will relocate from London to California and split his time between Apple Park in Cupertino and the company's offices in Culver City, while continuing to lead international teams in 38 different offices. He will report directly to svp of internet software and services Eddy Cue, who announced the new Wednesday (April 11) in a memo first reported by Variety

Schusser was hired to Apple by Cue in 2004 and has since led international content initiatives, including the App Store, iTunes Movies and TV, iBooks, Apple Podcasts and more. A former employee of Bertelsmann, Universal, Napster and Vodafone, Schusser has also been responsible for overseeing label, studio and publisher relations outside the U.S. 

With Schusser's promotion, Apple marketing exec Tracey Hannelly has now been promoted to lead International services in 155 markets. 

Apple Music's now 40 million subscribers span 115 countries, continuing a 5 percent monthly growth rate. In contrast, Spotify subscribers have been growing at 2 percent monthly, suggesting the Apple-owned platform may be poised to overtake the newly public Swedish service. Apple Music also has about 8 million people using the free service via free trials, as Cue noted last month during South by Southwest.