Coronavirus

Digital Agency WMA Opens Office in Australia

Jess Mills

Jess Mills

U.K.–based full service digital agency WMA is opening for business in Australia. WMA this month launches in Melbourne, joining operations in London, New York, Los Angeles and Nashville. 

The new affiliate is led by Jess Mills, head of social for WMA's Pacific Region, who relocates to the Victorian capital from WMA L.A. Mills joined the company in 2016 to launch its west coast social department and oversee social campaigns for artists from the Interscope and Hollywood Records rosters. 

In her current post, Mills and her teams on both sides of the Pacific will work closely with WMA’s clients to “craft innovative social campaigns and content strategies,” according to a statement.

Seb Weller, WMA’s CEO and founder comments, “We are so excited to be launching WMA Australia and to now be in a position to have all time zones covered by our award-winning team. WMA site openings take months of careful planning so we're delighted to be announcing launch."

Weller also notes Melbourne has a "thriving music and creative scene" and "Australian music continues to grow in international markets."

Mills will introduce herself and WMA to the Australian industry we she participates in the FastForward conference this Friday in central Sydney.

"Having the opportunity to expand WMA to Melbourne and bring my global expertise to such an exciting and creative music scene is a dream come true,” she notes in the statement. 

Mills started began her career in 2011 at L.A.-based agency Acento Digital Media, where she oversaw social campaigns for Pitbull's Voli Light Vodka and Lil Wayne's TRUKFI among others.

WMA was established in 2013 and now boasts more than 50 staff across its five offices. Its client roster includes Universal Music, Sony Music, Warner Music, Kobalt Music Group, Disney, Vevo, Bacardi and Adidas. 


THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.