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Executive Turntable: New Head of Promotion at Big Machine; UMe Creates VP of Film & TV Music Role

Scott Borchetta
Wesley Mann

Scott Borchetta

Big Machine Label Group has appointed Heather Luke to senior vp/head of promotion for the company's Big Machine/John Varvatos Records imprint. In the newly created role, Luke will focus on building out marketing and promotion strategies for BMLG's non-country talent and will help CEO Scott Borchetta in developing artists discovered on the Bell Media show The Launch. Luke joins the Machine following a 16-year tenure at Warner Bros. Records, where she was most recently svp of rock.

"Passion, vision and belief go hand in hand with relationships, know-how and savvy when it comes to the best promotion and marketing executives. Heather is all that and more," said Borchetta. "What an honor to bring on such a talented and determined executive to guide Big Machine/John Varvatos in the airplay and streaming world. We are very serious about this initiative and the addition of Heather to our team leaves any doubt in the dust. Game on. Rock on."


UMG's global division, Universal Music Enterprises (UMe), announced the appointment of Stephen Bolles to the newly created role of vp of Film & TV Music. Bolles will report to evp of Film & TV Music Tom Rowland and will be based in New York. 

"I'm excited to join Bruce Resnikoff, Tom and the incredible team at UMe, and I look forward to working with emerging and heritage artists to increase awareness of our catalog through the power of TV and brands," Bolles said.

He will work with "UMe and UMG frontline label marketing, product development and brand partnership teams to create timely sync opportunities around priority artist and catalog releases." This will include marketing to East Coast film and television clients and ad agencies.


EMPIRE has announced the addition of three new hires. Tina Davis has been appointed as vp of A&R. Previously, she worked at Def Jam for 10 years and managed Chris Brown. Justin Hunte will now be director of content and strategic marketing, joining from HipHopDX where he was editor-in-chief. While Moody Jones is joining EMPIRE from Wavo.me and will now take on the role of director of digital marketing.


Heavy Duty Projects names Zach Pollakoff as executive producer in its New York office. He will lead creative and production teams responsible for original compositions, music licensing, and production for agencies. Pollakoff’s most recent role was vp, senior music producer at Grey Global / Town-house Worldwide. 

“Zach combines a love of music with a keen eye for culture and brand strategy,” says Heavy Duty Projects Partner and managing director Josh Kessler


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