SoundMachine announced a new premium music subscription, in partnership with Napster, designed to provide on-brand music experiences for businesses. The service, Business Premium powered by Napster, allows large and small businesses in the U.S., Canada and Spain to access hundreds of AI-generated and human-curated stations, as well as the ability to create a custom station from an artist or song using the Napster catalog.
“With Business Premium powered by Napster, SoundMachine is bringing the richer consumer experience that clients are used to in their personal lives into a business context,” said Matteo Luppi, co-founder and CEO of SoundMachine. “From the huge amount of content we make available to the flexibility and customization features we offer, Business Premium makes it easy for any client to jump in and create the perfect soundtrack for their business. Napster’s capabilities perfectly complement our own, and they have been a fantastic partner throughout the development process. We look forward to many more great things in the years ahead.”