John Varvatos Partners With Network Entertainment on Style Content Production Venture

Charley Gallay/Getty Images for John Varvatos
John Varvatos attends LA: John Varvatos - Spring VIP Cocktail Party & Personal Appearance at John Varvatos on March 25, 2017 in West Hollywood, Calif. 

Music-centric men’s fashion designer John Varvatos, who has collaborated with ZZ Top, Nick Jonas, Machine Gun Kelly, Chris Cornell and many more on print ads and capsule collections over the years, is officially getting into the entertainment business.

Network Entertainment today announced a joint venture with Varvatos to create original content for television and film focusing on the worlds of music, fashion and pop culture. Varvatos will be partnering with producer Derik Murray to create content that will be distributed globally on multiple platforms and will be designed to feature complementary merchandising, publishing, sponsorship, and special event opportunities.

One of the first projects to be developed on the Varvatos and Network Entertainment slate, is a series based on Varvatos’ bestselling book, John Varvatos: Rock in Fashion

Varvatos, who grew up in Detroit and is based in New York, launched his brand in 2000. Network Entertainment, founded and headquartered in Vancouver, has produced a number of documentary projects, including the Facing series, I Am Heath Ledger and the upcoming I Am MLK Jr. premiering April 4 on the Paramount Network.

In 2017, Varvatos announced a joint venture with Big Machine Label Group to discover and develop rock acts on a new Big Machine Records/John Varvatos Records label. California rock band badflower was the first signing.

This article originally appeared on The Hollywood Reporter.