Agreements with NetEase Cloud Music, Ali Music Group's Xiami and Tencent's QQ Music, Kugou and Kuwo will reach 90 percent of all digital music users in that country.
Merlin, the global digital rights agency for the independent label sectors, announced Thursday (March 15) that it opened up a new market for its members by entering into licensing partnerships that cover five of China's digital music services: NetEase Cloud Music, Ali Music Group's Xiami, QQ Music, Kugou and Kuwo, with the latter three services all operated by Chinese internet conglomerate Tencent.
According to Merlin, these deals will create a "new path for independent music companies looking to enter the Chinese market" and reach a new audience of a 500 million people, which the agency says represents 90 percent of all digital music users in that country.
"For the first time, repertoire from the world's leading independent record labels will be legitimately available across China's five most prominent music services," said Merlin CEO Charles Caldas in a statement. "Above all, Merlin members are now uniquely positioned to benefit from a set of truly transformative partnerships that will accelerate growth in one of the world's most exciting and fast-evolving markets."