The partnership will focus on providing data to maximize marketing opportunities to artists.

Pandora announced a partnership with smart link aggregator and music marketing platform Linkfire to make music discovery easier for fans and marketing simpler for artists. The partnership makes Pandora the first streaming service to provide advanced attribution data to Linkfire, which will help artists understand the performance of their content in order to create informed promotional campaigns to effectively reach audiences. 

"We have always been committed to helping artists find their fans and connect with Pandora's massive listener base," said Pandora's Chief Product Officer Chris Phillips. "Our integration with Linkfire provides the industry with unprecedented ways to understand music streaming consumption and makes direct-to-fan marketing more impactful than ever."

Artists will now have the ability to search Pandora’s catalog and retrieve direct links to their songs, albums and playlists and also access data to see how listeners are interacting with that content, including whether they played, saved or shared the song, album or playlist. The partnership also gives them access to pre-release campaign planning that aggregates private links to content in advance of it going live. 

"The paradigm shift from downloads to streaming has often left artists and labels in the dark when measuring the effectiveness of their marketing activities," said Andrea Arcari, chief business development officer at Linkfire. "We’re excited and proud to pioneer this new level of transparency with an innovative company like Pandora. It’s an industry game-changer and an essential component to building strong relationships between artists, labels and music services."

Because Linkfire works to connect artists and fans over multiple devices and platforms, its partnership with Pandora creates more opportunities for record labels, distributors, artists, and managers of all sizes to optimize their campaigns and maximize engagement.