"Not everybody gets a chance to go see a concert, but an exhibition can really bring an artist's music and career to life for them and provide that deep personal connection," says Angie Marchese, director of archives at Paisley Park.
When staff at London's Victoria and Albert Museum first started working on an exhibition about David Bowie in 2011, they thought they likely had a hit on their hands -- they just didn't know how big a hit.
"We expected there to be a lot of interest, but there was concern that we may not be able to bring such a subject to life in a museum environment and do it justice," says Victoria Broackes, co-curator of "David Bowie is," which ran at The V&A from March to August 2013. "It wasn't until we opened and the audience came in that we knew we had a success."
Since then, the exhibition -- which features over 300 items from Bowie's personal archive, including stage costumes, handwritten lyrics and original set designs -- has been seen by 1.8 million people around the world, generating over $40 million in ticket sales, according to Billboard estimates. On March 2, "David Bowie is" debuts at the Brooklyn Museum, the final stop on its record-breaking five-year, 12-city world tour and its second U.S. outing after a 15-week run at the Museum of Contemporary Art Chicago in 2014/15 that drew 193,000 visitors.