Budweiser is partnering with Sony Music Nashville at this month's South By Southwest confab, the company announced on Thursday. The two entities will bring SXSW attendees a lineup of country artists to Austin's iconic Fair Market on Thursday on March 15.
Budweiser, a longtime supporter of country events including Stagecoach and the CMA Music Festival, will bring country music artists to the SXSW stage such as Grand Ole Opry members Old Crow Medicine Show (Columbia Nashville), three-time Grammy nominee Elle King (RCA Records) and ACM nominated star Kane Brown (RCA Nashville/Zone 4).
"Country music has been an important part of Budweiser for many reasons over the years -- it's part of our DNA as a brand," said Ricardo Marques, vice president of marketing for Budweiser. "We strive to create unique and meaningful experiences for our consumers and our showcase at SXSW is allowing us to do just that."