Latin Grammys 2018
Warner/Chappell Enters Multi-Year Licensing Deal With MelodyVR
Virtual reality content creator MelodyVR has sealed another licensing deal as it continues to prepare for long-awaited launch this year. The London-based firm announced this week that it has entered into a multi-year agreement with Warner/Chappell Music, to create and distribute virtual content using the publishing giant's vast library of songs.
"This deal, which covers music from many of the world's top songwriters, is key to the success of our platform, and we're incredibly proud to have entered into a long-term partnership," said Anthony Matchett, executive chairman of MelodyVR parent EVR Holdings. "With the launch of the MelodyVR platform approaching, we intend to enter even more publishing agreements, that in-turn, lay the foundations for both content exploitation on a global basis and our future success."
MelodyVR spent 2017 racking up numerous licensing agreements needed to create and distribute its virtual content, namely with Sony Music, Universal Music and Warner Music, as well as Roc Nation and others. Earlier in the year, the startup announced a global partnership with Microsoft that will make its content available to over 500 million Windows 10 consumers. The startup has also raised a considerable amount of money.
Warner/Chappell's evp of global digital strategy Eric Mackay commented that virtual reality is "one of the most exciting new areas for us," adding, "we'll be working closely with MelodyVR to help open up a new market that will deliver additional revenue for our songwriters."