KAABOO, the multi-sensory music, comedy, art and culinary festival that is going into its fourth year this September in Del Mar, Calif., is growing. In one step, KAABOO is going international with a second annual festival, scheduled for the Cayman Islands on Feb. 15-16, 2019. The announcement was made last night on the Seven Mile Beach on Grand Cayman Island by Jason Felts, chief brand officer of KAABOO and CEO of Virgin Produced, the entertainment arm of Richard Branson’s group of companies and producing partner of KAABOO.
KAABOO was founded in 2015 by Brian E. Gordon and in its first three years, welcomed hundreds of thousands of guests to the Del Mar Fairgrounds in Southern California. The target audience is adults from 18-80 who love music but who aren’t interested in festivals with dust, dirt and porta-potties. “They want a sophisticated infrastructure and a range of music from bucket list artists they grew up with to today’s hit-makers on the radio,” Felts told Billboard shortly before the announcement of KAABOO Cayman.
The international expansion has been two years in the planning. “KAABOO was never envisioned as a one-destination, one-weekend event,” says Felts. “In looking at the growth of KAABOO into a multi-event business and as a lifestyle brand, it was important to us to identify destinations that would resonate with the KAABOO fan looking for a more elevated experience. Cayman was the right fit. It’s a destination that has close proximity to the United States, which is where a lot of our brand fans live. It has a very sophisticated infrastructure and has a wide range of lodging options from three-star all the way up to five-star, with [hotels], villas, condos and many places to sleep. And it is the safest country in the Caribbean.”