Canada's Stingray Music Reports 14 Percent User Growth, Reaching a Third of Cable TV Subscribers

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The new figures compare January's data to September last year.

The year is off to a good start for Canada's Stingray Music with a significant jump in users, according to its latest commissioned report.

Fifty percent of Canadians with access to Stingray Music tuned into the music service in January, according to figures from the Canadian Listenership Study conducted by market research company Maru/Matchbox. The stat is a 14 percent increase over the September 2017 results.

Also in January, one in three Canadians with cable television subscriptions turned to the Stingray Music channel in the past week, which is a 10 percent increase over September. Stingray's mobile app has now been downloaded more than 2.5 million times and received its highest Apple Store rating to date, 4.8 stars out of 5.

Headquartered in Montreal with some 400 staff worldwide, Stingray reaches 400 million people in 156 countries and its mobile apps have been downloaded over 90 million times. Some 15,000 Canadian acts are broadcast on Stingray Music's 200-plus channels available on TV, web and mobile.

"We are delighted to witness the growing demand for our Stingray Music service, which demonstrates the relevance of our service, despite tectonic shifts in music consumption," said Stingray senior vice-president, marketing and communications Mathieu Péloquin in a statement.  

"This latest study shows that Stingray is uniquely positioned to help Canadian entertainment content connect with subscribers and help our partners retain their subscribers, thanks to a service that is available on all platforms, including TV, mobile devices, the web, and connected cars," Péloquin continued. "We are especially pleased to witness the growing adoption of our flagship Stingray Music mobile app that keeps listeners tuned in for an average of 5 hours a week."

Other data from the Maru/Matchbox study includes 68 percent of Canadians with access to Stingray Music had tuned in over the past months, which is a 7 percent increase over September; and 9 percent reported listening to Stingray Music on a tablet, mobile device or online in the past week, up from 6 percent. 

The age demo in the younger bracket is also high: 36 percent of respondents aged 35-54 and 35 percent aged 18-34 also reported tuning in in the past week.

Also part of the survey, 46 percent of those surveyed said they would consider switching to a different TV provider if free music and mobile app access was offered for the same fee. 

Stingray Music's audio TV channels comes free with most Canadian pay TV packages. The mobile app and web player, each with over 2,000 channels, are available to Canadian subscribers for no extra charge.