German concert promoters generated 5 billion euro during the year ending June 30, 2017, a 31 percent bump from the last time the Federal Association of the German Event-Industry (bdv) conducted its study of the industry in 2013, when the haul was 3.822 billion euro. "We have reached the peak of the German entertainment industry," said bdv president Jens Michow. "This economic sector has thus moved into first position among the revenue drivers in the German entertainment markets -- just ahead of the book trade."
"Despite all the happiness about this development, we should note two less encouraging facts," commented Michow. "The study shows that despite the significant increase in sales, the total number of tickets sold declined from 120.6 million (2013) to 113.5 million in the period investigated. It also demonstrates that the sales growth is largely due to increased ticket prices and a higher visit frequency, and not increasing visitor numbers. Artists and event organisers must give this some thought."
The number of visits to events each year increased by 8 percent from 3.7 to 4 when comparing the two periods, said Michow to Billboard.