The shortened deal allows the league to reassess the current business climate.
The National Basketball Association is putting the ball back into Ticketmaster's court, renewing its ticketing agreement for two additional years.
It's a shorter renewal than in 2012, when the two sides signed a five-year accord, and unlike the recent NFL renewal -- which covered all teams and the league's resale market -- the basketball deal just covers NBATickets.com, the only official resale marketplace of the NBA. Unlike the NFL, the NBA does not control team rights, although 24 of the league's 30 teams do have individual ticketing deals directly with Ticketmaster that often include a team-specific resale marketplace.
The lack of a league-wide deal makes it difficult to create a larger marketplace, like the one operated by the National Football League, which allows for ticket resale on both Ticketmaster's platform, as well as sites like StubHub. While all 30 teams participate in NBATickets.com, five teams — the Cleveland Cavaliers, Denver Nuggets, Houston Rockets, Minnesota Timberwolves and Los Angeles Clippers — utilize AEG's AXS platform. The Philadelphia 76ers sell all of their tickets on StubHub, mixing primary and secondary tickets into an opaque marketplace powered by Paciolan.