A new Lebanon office will cover 17 markets in the region.
Warner Music Group is setting down roots in the Middle East and Northern Africa with a new office located in Beirut, Lebanon. The label group announced on Thursday the launch of Warner Music Middle East, covering a wide swath of the region.
Heading up the Beirut office will be managing director Moe Hamzeh, who joins WMG from digital streaming platform m.media, where he has been head of content since 2012. Hamzeh has a Warner connection, having previously worked for Music Master, Warner Music's regional licensee in the late 1990s. He went on to found indie label and publisher Temple Entertainment and later joined Virgin Megastores for its expansion in the region.
Hamzeh, who'll report to Chris Ancliff, WMG’s EVP, Eastern Europe, Middle East and Africa, will lead Warner Music's presence in 17 markets in the region: Algeria, Bahrain, Egypt, Iraq, Iran, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria, Tunisia, United Arab Emirates and Yemen. The Middle East division will focus on marketing and promotion of international WMG artists in the new markets, as well as signing and developing local talent. Local brand partnerships will also be cultivated.