As part of lower location costs, the company said it will expand its presence and workforce in Atlanta.
Pandora announced Wednesday (Jan. 31) it is implementing a restructuring that will reduce its work force by 5 percent and take other cost-saving measures to generate annualized savings of about $45 million to adjusted earnings before interested, taxes, depreciation and amortization.
The redesign shifts resources to focus on ad-tech and audience development efforts while positioning the company for improved operating leverage over time. It also simplifies the organization into a flatter structure for smarter, faster execution, according to the company.
"Pandora is the largest music streaming service in the U.S. People spend more time on Pandora than any other digital platform in the country, and as our dynamic industry evolves, we must also evolve," said Pandora CEO Roger Lynch in a statement. "As I shared last quarter, we know where and how to invest in order to grow. We have an aggressive plan in place that includes strategic investments in our priorities: ad-tech, product, content, partnerships and marketing. I am confident these changes will enable us to drive revenue and listener growth."