Coronavirus

Genius and Dropbox Partner For New Live Art Experience: 'Lyrics to Life'

Sia
Courtesy Photo

Sia

Music media company Genius and global collaboration platform Dropbox are partnering to launch a forthcoming experiential event, Lyrics to Life. The live art experience and pop-up exhibition will feature original artworks inspired by song lyrics from various contemporary artists including Nicki Minaj, Sia and Tame Impala.

Recording artist/filmmaker Amin√© and visual artists Devin Troy Strother and Peggy Noland are among the acclaimed curators being recruited by Genius and Dropbox to transform the lyrics into art that music fans can see, touch and share. The inaugural program will be staged in the Downtown L.A. Arts District. It will open to the public on March 2 and run through March 5. As part of the experience, a short-form documentary about the making of Lyrics to Life will premiere on Genius’s video platforms soon after the exhibition opens.

“We’re obsessed with analyzing lyrics,” Genius chief content officer Brendan Frederick tells Billboard. “And one thing we've learned is that a song's meaning, and the emotion it elicits, can be completely different depending on who the listener is. Lyrics to Life is a chance to see how some of the world's most talented visual artists interpret a selection of truly iconic lyrics from the worlds of pop, hip-hop, rock, and R&B.”

Adds Carolyn Feinstein, chief marketing officer at Dropbox, “We firmly believe creative energy can come in many forms and can be unleashed when people come together to push the limits of what’s possible. Lyrics to Life will embody this concept by combining music, lyrics and art in a live exhibition dedicated to creative possibilities, paralleled by the new partnership between Dropbox and Genius.”

Lyrics to Life’s complete curator lineup and additional details will be announced in February with tickets becoming available to the public in the coming weeks. For updates, visit https://genius.com and https://www.dropbox.com.

 

THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.